Senior UX & Service Designer

Making complex experiences feel kind

I believe good design goes beyond the screen. It takes a deep curiosity about the people, processes, and decisions behind an experience, and a commitment to keeping the true why as our north star, whatever the constraints. The result is experiences that feel kinder to users and the world around them.

View work About me

Research & Strategy: Interviews, usability testing, and surveys that turn into direction leadership funds, including how teams approach AI.
Service Design: Blueprinting the people, processes, and systems behind an experience before designing a single screen.
UX/UI Design: End-to-end product design, from information architecture to polished, design-system-native UI.

Selected work

An AWS Marketplace product detail page showing the unified PDP template

UX/UIService Design

Redesigning AWS Marketplace PDPs to Lift Conversion at Scale

UX Lead · 16 months, Jul 2023 – Dec 2024 · Web

AWS Marketplace's product pages drove 89% of all site visits but hadn't been meaningfully redesigned in over a decade, with six product teams independently maintaining a fragmented experience. I led the unification of all six into a single template and backend API, consolidating engineering ownership from six teams to one and driving multi-million-dollar attributed self-service revenue in its first year.

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AWS Marketplace's AI Agents and Tools landing page

UX/UIService DesignAI/ML

Shipping a New AI Agents Category in 90 Days

Seller-Facing UX Designer · 90-day launch, 9 months total · 2025 · Web

Sellers were already improvising a path to market AWS Marketplace didn't offer, and the market was moving too fast to wait. I designed the seller platform for a new AI Agents & Tools category in a 90-day sprint, reframing what buyers and sellers actually needed and tracking every trade-off to resolution, which led to 1,000+ listings in the first week.

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Coming soon

Research & StrategyUX/UIAI/ML

Reframing AI Strategy to Keep Sellers in Control

UX Designer & Researcher · 6 months, 2025 · Web

A research and strategy case study on AI-assisted listing creation. Coming soon.